PUTTING SUSTAINABILITY AT THE HEART OF WHAT WE DO

We can make a difference.
Image by Erik Mclean

IT MEANS GOING BEYOND DOING WHAT WE CAN, TO DOING
WHAT WE MUST

We know that becoming a truly sustainable enterprise means much more than simply using sustainable, raw materials and ethical supply chains. It means more than putting PET bottles into our supply chain and recycling them into our sport apparel. It means more than simply reducing our impact on the planet and people. It means more than carbon offsetting and recapture. 

It means going beyond doing what we can, to doing what we must. 

We believe that we must actively advocate for a more sustainable world. We must rewild the planet. We must ensure that everything we do leaves the planet a little bit better than we found it. It means building a company that puts these issues at the heart of how we function and operate. 

As cyclists who spend so much of our time exploring our beautiful world, we have a duty to not only respect and love it but to repair it. The fate of our world is literally hanging in the balance. 

And that is why we put sustainability at the heart of our organization. We're not quite there yet. But we are working on it. We know we still have work to do. Sustainability issues are complex and multifaceted and it isn't always clear what is the right approach to take. We also know that we're only a very tiny piece of the global puzzle but together, we can make a difference. 

In 2021, our product line uses only OEKO-TEX, bluesign® and recycled raw materials. Our supply chain is ethical. And we will contribute at least 50% of all profits to projects that support a healthier, more sustainable future for our planet, the other 50% will go to protecting the vulnerable and Christian humanitarian work.

In 2022, we will begin work on own carbon recapture efforts that go beyond simply off-setting our own emissions. We will partner with organizations and projects that actively work to improve our climate. We will also flesh out our own rewilding efforts, partnering with the right people to have the biggest impact.

We hope you'll help us.